It depends on the type of account the brand has. Here’s the breakdown:
PRO brands: These brands have content licensing rights to use your creations (think ads, boosting, etc.)—but only while they’re subscribed to #Gifted. You’ll see the PRO badge on their profile before you match, so you can decide if you’re keen to collaborate. Not all PRO brands use content for amplification; many just love the extra perks like unlimited gifting, audience targeting, and story capture.
Non-PRO brands: They don’t have rights to use your content beyond what’s agreed in the collaboration. And, as a general rule, all brands (PRO or not) should credit you when reposting your content—industry best practice and all that. ✨
The PRO upside? If a PRO brand uses your content for paid ads or boosting, it means more eyes on your work, a stronger portfolio, and extra street cred as a creator working with top-tier brands. Think visibility boost, follower growth, and doors opening to even more collabs.