It’s all about standing out and making creators excited to work with you. Start by setting clear targeting metrics - like influencer tags, geo-locations, and follower count - to match with creators who align with your brand.

Then make your gift one not to pass up. Think bundles and exclusivity - basically, anything that’ll make them think, ‘OMG, I need this!’.

Once you’ve got their attention, be transparent about what you are looking for. Communicate your brand's vibes, values and any must-haves for the content. But remember, creators do their best work when they feel inspired, so give them the creative freedom to do their thing.