Skip to main content
All CollectionsFor BrandsBest practices & guides
Does the creator need to disclose the product is gifted?
Does the creator need to disclose the product is gifted?
Updated over 3 months ago

Nope, they don’t need to disclose that the product is gifted. Since it’s not a paid placement, there’s no requirement for influencers to tag it as ‘gifted’ or use any specific disclaimers.

Did this answer your question?