The golden question! Engagement rates can vary depending on the size of an influencer's following, but here’s a quick guide to what’s considered chef’s kiss:
Nano influencers (1k–10k followers): 4–6% is stellar, but anything above 3% is solid. These creators often have tight-knit, super-engaged communities.
Micro influencers (10k–50k followers): Around 2–4% is great. They’re growing their audience but still maintaining that personal connection.
Mid-tier and beyond (50k+ followers): 1–2% is the sweet spot. Bigger audience, a bit more passive scrolling—but still fab if the content is great.