It really depends on what you’re after!
✨ Macro influencers = big reach, quick hits. They’re great for mass exposure and can get your product in front of thousands (or even millions) in a flash. Typically, you’ll see an Insta Story mention or a single post. Short and sweet but powerful.
✨ Micro influencers = high engagement, quality content. They tend to put more thought into their posts, creating multiple pieces of content that feel more genuine and organic. It's perfect for UGC re-purposing across your own channels.
For best results? A hybrid of the two. Big names for awareness, micro creators for engagement and long-term value.